This fascinating collection explores the growing range of body modification practices such as piercing, tattooing, branding, cutting and inserting implants, which have sprung up recently in the West. It asks whether this implies that we are returning to traditional tribal practices of inscribing identities onto bodies on the part of 'modern primitives', or is body modification better understood as purely cosmetic and decorative with body markings merely temporary signs of transferable loyalties? Contributors address the question of the permanence of body transformation through fitness regimes and body building; look at the French performance artist Orlan and the Australian performance artist Stelarc who explored Western standard of beauty by experimenting on their own bodies with surgery and prosthetics; and explore the construction of the anatomy of a virtual body in Real Video Surgery and the Visible Human Project. Academics and students in sociology, cultural studies, anthropology, communication studies, social psycholgy and art and design